How are you navigating the weird, wild world of digital marketing? Where does your true essence end and your online persona begin? And - is an ethical reckoning coming for coaches, consultants, and other service providers?
This week, Annie P. is joined by comedian, whistleblower, and branding all-star, Rachael Kay Albers. Rachael is known for her keen observations, no-nonsense voice, and resilience AND she's been the go-to branding strategist for many of entrepreneurship's biggest, shiniest names. She brings a heaping helping of hilarious truth to this episode and reminds us to look for the best practices that are older than the Internet. Then, the two theater majors (who actually went to college together) pull lessons out of the bohemian Broadway sensation, Rent.
*Parentpreneur advisory: this episode contains loads of colorful language.
Connect with Rachael through her website and Instagram.
Don't forget to check out her Awkward Marketing videos and the Marketing Muckracking podcast.
Special shoutout to Columbia College Chicago - put this in the alumni newsletter already! It's a twofer.
Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests.
Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!)