115: PRIDE SPECIAL: Hogwarts House Strategy Smackdown & Fundraiser for TLC!

We are live. Hello,

wizards, witches, and any mobiles that somehow

found its way onto the stream. Let me just say I may be wearing

green, but if you are a muggle, you are welcome on this stream. I am

Annie Key Ruggles. I am the host of too legitimate to quit,

instantly actionable small business strategies

with a pop culture spin, and welcome you to the very

first maybe annual, maybe not,

maybe 1 time, maybe monthly. Who knows? But

Hogwarts House strategy, Smecton.

I am so excited. This event has been

in the making a long time. But when

I first locked eyes with this gorgeous,

gorgeous Ravenclaw down here, Caitlin Penny. We

fell deeply in love immediately with each other's strategic

brains and thought, wait, what do we have in common? We're

both Harry Potter dorks. And then I asked

the follow-up question that I asked all Harry Potter dorks,

which is, do you care if I bash Jay or JK Rowling to death

in front of you? Because I will. But yes, I'm going

to introduce all of our panelists in just a moment, but I want to

let you know that, yes, today it is Pride Month, and

we are fundraising for the transgender

law center. Right now is an absolutely terrifying

time to be trans in this world, especially in America. There

are literally new legislations passing every day,

and it is not a political issue. It

is a human rights issue. People are being victimized for

living as themselves. They're being denied. Life changing

and lifesaving healthcare and mental health services, and that

simply cannot happen. So the transgender law center is out in

front fundraising for people

who need it most, the people who are actually in the courtroom

protecting people from this legislation. So throughout. If

you enjoy what you're seeing, then freaking fantastic.

Please make sure you show us that by donating in your

house's name. To the transgender law

center, and you can find that donation right here in the

corner up above our beautiful Gryffindor speaking

of our beautiful Gryffindor, look at that, 3 Vienna

whites just rose to my aid. Speaking

of, I would love to introduce

someone that I have known and loved for 13

whopping years now even though she is my

rival in Hogwarts, she is my love and my

heart or 1 of, you know, a few. But Meredith, we

stop at Duloc live from the Airstream. What state are y'all in

today? Yes. Oh my gosh. Love you 2, girl. Okay.

We are in Oregon. So, yeah, we're just

outside of Portland. It's a beautiful, beautiful day, so I had to take

advantage and sit outside here in front of the artistry. Wow.

Hello, Portland. And, Meredith, have you always

known that you are Gryffindor?

Yes. Is that gonna be a question? Okay. Yes. I have

always there's there isn't no other house other I mean, there are, because

technically there are 3 more. But there's only

1 option as far as I'm concerned. So the answer to your question is,

yes, I have always done. That that was a little

pink, though. I just wanna Does the sand fall out over

there? And then there's the half of them. That's a nice thing.

There we go. Yeah. And there's the Hufflepuff

y'all. The 1 that rushed you be like, okay. We're getting a little

antagonistic. Let's be more inclusive. All

the way over at the state of Indiana, we have our proven now,

Hufflepuff. FibroGold better. Hi, Iris.

Hello. Irisy's dog, Skylar, will also bark

occasionally throughout this broadcast. Piper. And we

have oh, it's Piper. And we have decided that Piper

is Slytherin. But

yeah. We'll see we'll see who makes more money today. We'll see

who raises more money for the trade that it was on our end. And

last but never least, the house I thought I was but

am not. And the inspiration for this whole event, the

Ravenclaw, Caitlin Penny. Hi.

Mine would a beautiful sweater you're wearing. Thank you.

She's the only 1 in, like, Again, here's my black and

yellow. It's a bag. But, you know -- We're representing in our own way.

Each and every 1 of us but we all know that the true magic is,

you know, within or something like that.

Alright, gang. So here's how this is gonna roll. We

are gonna have a hot seat during

which we are going to try to convince you out there

that our house may the best business

strategist, but I've also compiled this crew together

because we specialize in different things. So hang out with us for the

next 40 minutes or so, and we're gonna attack your business in

4 different loving, benevolent ways. So which is

wizard's muggles. We're so glad you're here, and we are so excited to

be raising money for transgender law center.

Alright. First question. Little icebreaker,

speed round. Here we go. We have all

become employee strategists, contractors,

We're we're 10 90 nines. We're not w 2. We have all become

magical 10 90 nines. Maybe w nines. Alright. Never

mind. It doesn't matter. Of a

of a Diagon alley business,

which business Are you most excited

to give a leg up, Meredith?

The bookstore because without the bookstore, I mean, how

are you gonna just keep learning and just keep growing and

learning and just keep on doing more. You gotta you gotta get that bookstore in

there. Ravenclaw answer for a Gryffindor but I'll allow it.

I'll allow it.

Iris, where you work in oh, she's pounding. That's very Harry Potter of

you. Only Gryffindor's house right now. Very pouted for 3

frigid books. Iris, what business are you looking

forward to jump back into? The bond store. Oh, all

of Anders. Because the the wands choose

their people, their wizards, right? And they are all

inclusive because, you know, IT'S VERY

IMPORTANT FOR EVERYBODY TO BE ABLE TO GO TO 1 PLACE AND GET ALL OF

THE THINGS THAT THEY NEED THAT ARE GOING TO SERVE THEM. ALL THE THINGS THAT

THEY NEED, BUT ONLY WIFE I would steer clear about

sheer. I just said sheer. I would steer clear of all the

vendors because everybody only needs 1 1. Where's

the lifetime value on that? What? Because if you

want breaks, you have to go back and get another escrow. And you can

refer business. I mean, I'm just saying That's true. So Iris is going

into the wand monopoly. Alright, madam Ravenclaw.

Which business are you looking forward to jumping in? Zankos.

Okay. Why? Because

Ravenclaw's love puzzles and problem solving, so Anne

is 1 hell of a cool brand. I remember I actually

designed something in college that was Zonko's inspired product packaging, so

I'm all in. Well,

meanwhile, over here in Potions Town, I'm going with the Potions

Star because they'll make you either hacks. They're

little hacks. You gotta adjust them. You gotta do the work. You gotta take them.

They're not just a spell. You gotta take them. You gotta do the work. But,

yeah, over here, I'd be rocking out some potions, and helping them come up with

maybe some nice gift bags of complementary potions

that go together and solve a particular problem.

But Yeah. Alright. Speed round. I'm seeing

that people are out there scanning back to our code, hot

glass. Yes, they are. Thank you. Thank you so much. We can't We

we can't see, but we can see that you're scanning. So if you're there

-- Yes. -- drop us a chat, drop us a caption. We'd love to know

you're here hanging out with us. Represent your house proudly, and

thank you. Thank you. Thank you for standing away. Mhmm. Thank

you for attending. Yes. What did you say? Right?

You said? It is a snack galley, sweetie.

We got what we asked for here on Alright.

So here's how this is gonna go

next. I'm going to take a volunteer

from my panel of 3. Him.

Oh, hi, Wendy Sonneker. Caitlin is first. Wendy Sonneker, I love

you. Come on in and represent your house. Caitlin,

now some people may assume they know the

answer to this. They're like, yeah yeah, they're the brainy ones. They'd

make good strategists. Cousin. But, Caitlin,

what is the Ravenclaw approach to business or how can

we grow business in a Ravenclaw like

manner? Well, I would say that Ravenclaw's are very

woody. And intelligent. So a lot of problem

solving and strategy within that business arrangement.

I did take notes. It's fine. Ravenclaw status over here. I

did prepare for this, but a lot of creativity and

individual individuality

within the whole entire process, which just equals being authentic.

And authenticity is a really big part of what you

do over at Copper Theory. Right? You are

a full stop marketing, but got a real visual

element, got a real showcasing element branding. So

what, as a Ravenclaw draws you to the art

of branding, and what can we learn about branding

from Ravenbloss? Well, I always kind of wanted to be

in the brand world. It was more like challenge accepted because when you

go get your green design. They say logo development is the hardest

thing to do. So, naturally, I was like, that's the thing that I'm gonna do.

And I get to draw and do stuff all the time with

illustrations, and I just really like it because nothing is the

same. There's always a variety.

So it has been argued that perhaps

our beloved Hermione Granger should have sorted into

Ravenclaw, but instead chose to sort into Gryffindor.

Do you think Hermione made a mistake in that choice? And do you think

that she would be good at branding business this?

I think that she didn't make a

mistake because I think her personality

and her goodheartedness totally points more toward being a

Gryffindor. But nerdiness, books, She's

got it, so I don't know. I think we had this conversation, but do you

believe in half houses? Yeah.

And that's the thing is I don't know. I'm I'm great on half

houses. I love half houses and I got yelled at, but then I found out

I was in the wrong house entirely. And the half houses, claim weren't even my

house. But what I do believe is in the rights of

transgender people to get the healthcare and love and

services and mental health that they need. And the way that we make sure that

happened is we donate in the corner. Get it. Scan

that. Donate in the corner. For the transgender lawsuit group.

Clan. Hi, Glenn. Hi, Glenn.

So Caitlyn, that was Hi, Glenn. I don't know. You fine.

Me neither. Oh 0, another another scan. Another scan on that

QR code. Thank you so much. Yes. So, Caitlin -- Thank you. If

I want to revamp my brand with

some Ravenclaw flare, how might I

be inspired and lean into the witticisms

and nerdery that rules that world? I think

an easy answer would be jewel tones. And then,

you know,

just taking an intellectual approach to everything in

the design. So make it give it a little something, a

little it thing that not necessarily everyone has to know, but something in

that logo that means something, whether it's 8 services and 8 branches of a tree

or Just just have a little secret thing in your logo.

So for example, how did copper theory get its name?

My last name is Penny. Where are you at

the club?

And I didn't wanna put Penny in anything because people think they're getting stuff for

free. So, copper theory. Freaking love it. I adore

it. Alright, rebuttals, Meredith Iris,

do you want to argue that your house is

better at visual branding

or the marketing that underlies visual branding than a rate

of loss.

See, I think for house Hufflepuff, I don't know if it's necessarily

a rebuttal, but -- Gotcha. -- you know, hey, there's he isn't

way. Okay. No problem. Much to

say.

Take it easy. Okay. My wife is not listening to this, but I'm on

Hufflepuff. You know, there was, like, an argument that I might be part Griffin Dork.

I'm definitely yeah. I mean, I think that I love what you just said

about, you know, including if there were 8 services, have, like, 8 tree

branches. I think that's really, really cool. And for you know,

for Hufflepups and I have my notes, you know, here as well, like we

believe in, you know, creating engaging

and, you know, inspirational and intentional

content. Right? Because we wanna be all inclusive. So

we always come from a place of all inclusive. So our websites, for instance,

are always ADA compliant. Because we don't want to

leave anybody out because we shouldn't.

So this has nothing to do with design per se because we actually

choose functionality over Oh, the half of that shoes is

fucking let me help right now right now. Right now, right now, right now, right

now, right now.

If you choose design over functionality, your site can load

very slowly. And then you're losing a lot of Google traffic.

But if you choose functionality with, you know,

design, but choosing more functionality than design, your

site will load faster and Google like you better. True. Meredith,

any branding rebuttal from our lioness

Yeah. Because I think, you know, we're very chivalrous over here in

the house of Gryffindor, aka the best house

counting out of Wait a minute. That's a big

that is a great

There's there's 4 houses. There are other houses, but, like, why would the main

character be from that house for, like, Okay. And

then I've asked you if you had a branding rebuttal call.

Because? Okay. Yes. Go ahead. Because Jake will

what the fuck -- Coming back coming back to the point at hand.

Yes? But ain't no show. -- very big in the house

of of Gryffindor. Yes. So so you go ahead and then scan that QR

code because what for what I'm about to say here, 1 point there for Gryffindor.

Yes. Mhmm. I'm thinking I'm interpreting

this chivalry, okay, as, like,

creating you know, operating with integrity and creating trust

Right? And all of that's gotta come through in the branding. Like, if it doesn't

come through with the branding, right, how are you attracting your clients? How

right? So I'm just saying. Point for different way. And fight

for Gryffindor. And, you know, I am gonna do the

exact opposite of what people expect this Slytherin to do, and I'm

gonna unite us together. And I'm gonna say, for the ideal

visual brand, you wanna be innovative, which is a Slytherin house,

straight, But here's how you're gonna be innovative. You're gonna

bring your own specificity with your own quirk and

your own witticism so you don't blend into the crowd. You're

gonna keep in mind accessibility and inclusivity, and you're

gonna take a stand while you put yourself out there. And you're

gonna make sure that your brand is warm and foster stress so

that you can turn the innovative

No. This

just full closure, this this livestream is also

therapy for me who identified as Ravenclaw. My

entire life until everyone around me was like, your glasses are

green. Your office is green. You will only wear green.

Girl get it together. And I was like, no, I'm not a Malfoy. I'm

not racist and horrible. And I'm like, nor do you want? And I'm like,

oh, that's right. No. I'm only actually hateful

toward blind Slytherin. Gonna

some hate mail on that. But, yes, this is this is the process

of of healing and owning my Slytherin identity. Now,

from Ravenclaw and visual branding. Let's go behind the scenes. We

talk front a house for a minute. Let's talk back a house. Meredith, I'm

coming to you. Meredith, has a background

in education. Meredith was basically my

own personal McGonagall for a very long time.

But chose not to pursue Dumbledore ness and to

leave higher ed, to become CEO of Coach Jennie,

which she now runs with her wife, the aptly

named coach Jenny. But Meredith, the

education side of things, the systems and the

processes I know are so sexy to you, whereas

those don't necessarily seem bold or showy or very liony,

but Why can Gryffindors

build the strongest businesses?

Well, because I tell you so the systems thing is really

underlying all of that. Right? Because it allows the space

for all those other traits to shine through. Right? So if you've got

things up and running, I can really like, let's okay. So for me, right, you

gotta have a lot of courage when you're building a business. You have to. Right?

Like, it's scary. It's terrifying. Like, you're stepping

into the unknown. Right? But if you kinda have your little underlying systems

ready to go, there's safety and security in there. Right? So then

you can afford to have courage and to be brave and to show up,

you know, in other areas. So I kinda look at it that way of,

like, putting all these things in place and processes in place

allows me to really step into the

kind of entrepreneur I need to be to run my business with a Gryffindor spin.

Oh, to emerge from the closet under the stairs

victorious, Exactly. And take on the world.

Uh-huh. Yeah. Oh. But

Yay. Right? It's Caitlin. Right? I'm just kidding. Yay. I

mean Yes. And I feel like

the systems really help with the we've seen

Griffin Door penchant for pounding,

which is also so clearly exhibited in our protagonist mister

Harold Potter, but also in Meredith

previously. So, no, I think you're right. I think if you are worried about the

emotional tumbled Back yourself up with

some bravery. Give yourself some big bowl systems, and you'll have

less to about about for 2 and a half bucks. Exactly. Right?

And, like, we're we're, you know, we're we're very we're very determined

over here in Gryffindor too. Right? And so that is

not like, that just goes without saying. Right? So there's challenges

come up and being an entrepreneur. We're gonna make our way through it, and

we're gonna do so because we got the foundation that we can rely I

love it. Caitlyn, Iris, any rebuttals on your house

building stronger businesses? I'm a

half a month. I'm not gonna say this 1. 0 my god.

Again, the Hufflepuff says, I don't know if that's a rough bottle. Go,

Huffle, and then will that Caitlin properly rebut? No,

Caitlin, go ahead. Well, actually, I was gonna go ahead and say that being a

Ravenclaw is very accurate for me because you have integrators and you

have visionaries, and I am not an integrator, and I know

that. So the wisdom coming from Ravenclaw allows

me to hire people like Meredith to figure out the processes and this is

because it's not my thing. 0 percent.

Yes. Yes. So next why The business

duo would be a thing. Yes. Yeah. So it's called

a collaboration because Hufflepuff's busy.

I mean, I'm just saying, but to to speak

to the systems piece, I had a meltdown last

Friday. Why, Anna? Because everything was broken.

We didn't have systems in place. No systems. No systems.

Right. But exactly. So it's not a rebuttal. It is all about collaborating,

and working together to build a strong business because you need strong

visuals, you need systems,

and you need accessibility. And all of these things

working together And I'm not to leave

any out with, you know, I'm sorry. It's fine. You can leave me out.

Everybody else says it was the bad guys. It's fine. I love

your motherfucking love. I I need the

houses working together, I think, build

probably the strongest business out there. Because all of our

traits are what every single business needs. This is a

smack down to your pub. We're fighting.

Right. But I think that's I just back there to single Like, collaborative

thing, not 1 or the other. Right. Well, Slytherin

is the best in systems.

No. Quite new Gryffindor on this 1, but I still just have to defend my

people. Because we are the most

driven. And when you're driven, you do stuff that you

don't wanna do sometimes because Got to. So you

gotta build your systems and sort of save through. But, yes, if you need systems,

I'll I'll give that point to to the grips. Meredith,

yes, give it to the Because when the Hufflepuff stuff broke it, she came out

to the Slytherin. Both of us had a little bit of a panic attack that

could have been avoided. With a Ravenclaw or a GIF. Like, I'll give them

that. I'll give them that if we're using our own businesses here as fodder. I'll

give them that. I think that also Slytherin would have a lot of

resources to offer. See see? Many, which she

did. So -- Which I have a whole

Oh, we know. Oh, we know.

Oh, my gosh. So Meredith, so systems

grounding, bringing it all together, I love the idea that we're

utilizing the bravery every day. But those systems are

giving us room to grip better, to live to

grip another day. Yes. Handle it.

I can't do it. That's pretty much it. Alright.

Well, now for the least confrontational part of the evening,

We go to our beloved puff. Hold up your toe bag puff.

With our beautiful yellow and black branded puff

toe bag. Iris, why do the

tenderhearted and loyal? Make the best

business strategist? Because I think

that when we work with our clients,

we have their best interests at heart, and we want to

be all inclusive. We want everybody to

so right now, So I'm just gonna throw, you know, the quiz out

there. We're doing a quiz so people can see

are they being inclusive enough Right? Is their website working

for them? Are they gonna bless you? I'm sorry. Yeah. Go on.

Or whoever bless you. Dumbledore bless

you. Oh, God bless you. Thank you. It's the best

kind. But but so we're doing the quiz.

And, you know, it helps people see are they being compliant?

Are their sites accessible? How are they, you know, are they working for them?

And We want them to work for them by being

accessible to everybody because if somebody is

visually impaired, somebody, you know, has seizures. You don't want them to go

to your website and have a seizure. You don't want somebody who goes to your

site to not be able to dwell. I mean, it's a thing. People are getting

it's a thing. Right? If somebody has ADD

here -- Yeah. -- you know,

there's there's a a widget that you can put on the site that actually

kind of sections everything up so that you're very focused on what you're

doing and you don't get squirrel. So there's a lot of

things with the accessibility and

inclusion piece. And, you know, speaking of inclusion,

you should donate. Just, you know, scan the QR code in

the corner and donate to our cause today

because this is so important. There were

trans kids out there in states that have a, don't say gay

law, that their teachers have to out them to their parents. If they're not

in the safe house, really bad thing gonna happen. So please donate donate

donate and help these kids. And their parents, a lot of the parents

can be tried for child abuse now for looking for health

care for their kids. It's it's nasty

all over. So, yes, thank you, Iris. In the name of equity and

inclusion and love and Hufflepuffias. Get in there,

grab that QR code and donate donate donate. Grab that QR code. You know?

Yes. And take a quiz. And take Iris' quiz. But the other thing

that I think is coming up for me when it comes to Hufflepuff is the

idea of brand loyalty. Right? Now 1 way to keep

everybody there is to be inclusive. But Iris,

how do you think brand loyalty plays out in the long

term longevity? Of a business. And I think

that when people learn to trust your brand, they're gonna

keep coming back to it. I had a really good

example when we first moved here,

and it's also brand recognition. So it's loyalty, it's recognizing it

and knowing that when you see that brand, you know their reputation, so

you're gonna use them. When we moved here, we needed a cleaning company.

And all that I could remember was it was green and white. They had a

name, it was green and white, and it was happy something. Well, it was Merry

Maids. It was Mary Mays was the green and white and they

have this great reputation of providing really great

housecleaning services and they have a loyal following. Same

thing with probably all of our businesses. Right? Like, people see our

business. We have loyal customers because they know that we give them

the service that they need that we provide for

them. So I think brand loyalty goes a long way. And it's

something that will last for years as long as you're in business, as long as

you do it right. And in order to do it right, I think you have

to be determined and be able to push your way through. And I think you

have to have really good brand visuals for people to

have the recognition. And then you need to have the right systems in

place for everything, you know, to work. So She's

Hufflepuffing again. She bringing it all together. So beautiful.

Yeah. Yeah. Go ahead, Katelyn. I was just gonna say people buy based off of

emotion and then justify it later too. So that's pretty puffy

puffy. Right? Yeah. But loyalty, I think, you know, I

think there's something to be said for all That's where the loyalty comes in because

they feel that they can trust you. You. So it's just like knowing,

liking, and trusting your brand. Right? And that's I think that's so

totally true because people wanna feel seen, and they wanna feel like if

they're making an investment, they're investing in someone who's investing in them.

And it's not just a transaction to them. Right? I say all the time that

sleazy sales are a great way to get a sale 1 time. But

you're not gonna get the repeat sale. You're not gonna get that lifetime value. Right?

So it's actually more advantageous to innovative,

more stable, more all the things to lean into that loyalty

piece because so many people are spending so much time going

on getting new eyeballs, new eyeballs, new eyeballs, that's like if Hogwarts is

bringing in new students and not worrying about the students they already have.

Right? Like, they got owls coming up. They gotta take their test. They gotta

keep that ranking high. Hogwarts has to be something other than a place where

students die. Right? Like, Come on. It's it's gotta

be something more magical than that. And so that leveling and

education and yes. And speaking of that, Speaking of safe spaces, we

want you to donate please to the transgender law

center up in the corner, use the QR code and get it

done. Meredith, Caitlin,

loyalty, inclusion -- Mhmm. -- any

official stance you'd like to make from your home?

Okay. Well,

I feel like the individuality

is where I'm coming from as a Ravenclaw.

And so there's a lot of open mindedness and with

like, we've got to pay attention to all different perspectives,

especially in the business that I do too, because the different point of

views make it work. And we have to understand so you understand the target market?

Yeah. A hundred percent. Oh,

so the individual and the collective. Right? We're not saying

everyone's got a meld. We're not saying everyone's got to be in the same

house. We're not saying everyone has to be pure blooded.

Freaking mouth voice. We're not saying that.

We're saying, let's show that all are welcome in our business if all are

truly welcome, and let's show through mental

acuity. Mhmm. But that's who we're talking to. Caitlin and I

freaking love it. Alright. So all along

in our final moments together today,

we want to, a, implore upon you 2,

Hey, Mary. Hey. Hello. Photos. But I

wanna break it down about why Slytherins

make the best businesses if they get out of their own way, which

is a coach study term that I'm stealing for this purpose,

which is As I've mentioned several times, I did

not identify as Slytherin and I also didn't use to identify as

an ambitious human. I

Thought Slytherin's were sleazy, possibly evil.

I thought the ambitious were greedy, potentially butt

heads. And then I realized that what I'm doing every day is

driving. And what I'm striving for is to make things

better for myself and for other people. So I asked

myself, what could it be to be a benevolent,

generous, ethical Slytherin?

And I think if done right, Slytherins can make the

best business strategist because we couple ambition with

ethics. Mhmm. We have the drives,

but we also are so keyed into how the

world is turning and where we're all moving and we're cause

based that we can do something like have a wacky

livestream with 3 of our friends and fundraise for trans rights at the same

time, right? And so how do we take the ambition,

change our mind about who it will make us change

our mind about what being slaughtered slorted sorted into

southern house means and go out and create

new pipelines, new ways of being,

new, all sorts of stuff. But I don't think

for people like me out there who have shied away from their

ambition that we're doing ourselves any service or any favors

because we feel like ambition is somehow taking away from

the whole. I am here as 1 of 4.

Proudly. I am 1 of 4 because I gathered these

4. But also I gathered these 4 because these

are 3 of the most ambitious women I know,

and 3 of the smartest savvyest business owners, I

know. And I brought this panel together today, yes so we could yell

at each other, and yes so we could raise money, but also a gas so

I could heal my bad Slytherin group when I can show you that no matter

how you identify, no matter how you

identify, You are capable just as you

are to run a wonderful business with the love

and the skills in you. No matter what the Sorting Hat says,

And the sorting hat can also be wrong

and you can choose. Right? So if you're a

half house, do it. Own it. If you're a

reluctant Slytherin or other house, own it. If you

don't even know what happens you are and you don't care about Harry Potter and

you're just here to watch us babb, then just click that QR code or scan

the QR code and donate. Right? But I'm gonna take the Harry

Potter test. I'm gonna take the Harry Potter test. Right? And then I have your

first quiz in Tano. I want you to take Iris' is your

website serving you quiz and the Harry Potter House at

the exact same time. Like, which of these scenes most resonates

and is your CTA above the fold. Right? Smash it

together. Get in there. Get going. Press

WWW dot is your website effective dot com? I mean, you know

What could be easier than that? Keywords? So What is your website

effective dot com? I called it smack down. And yet, we've been very

kumbaya, thanks to the addition of our beloved HUFFL, but

I I want to encourage as

our last gasp today, each of our panelists

to do 2 things. Number 1, and I

will go last as asked as for you. Number 1, I

implore you my beautiful fellow witches

to promote yourself in the manner

keeping with your house, and also to drive

1 last gasp to fundraise for your house,

in the style of your home. So we will start with

the most argumentative and that of course is our

proud lion of Gryffindor,

madam Mustafajullah, the McGonagall. Madam?

Yes. Okay.

So here's the thing. Yes?

As Gryffindors, right, as entrepreneurs, as business

owners. We're taking risks. We're learning from the risks. We're

learning from the failures. We're bouncing back quickly. We're, like,

improving our approaches. We're staying determined. We're delivering results.

We're facing big head on because there's no other way to face them

except head on. Right? And we're staying resilient.

So that's, I think, for me. If you're talking about, like, putting it all together,

for me. Right? And if you're a Gryffindor, that's what it takes, right, to

approach business as a Gryffindor. Coach Jenny likes

to say it's like the entrepreneurship, the roller coaster of entrepreneurship.

Right? And you've gotta have all these Gryffindor traits

in order to get to the end of the entrepreneur roller

coaster without puking. Right? You've got to be able to be

like you know, daring and take risks and and be

determined. And, like, it's okay if, like, your your seat belt comes off because

you're just you're just gonna put it right back on. Like right? So it's okay.

So and I think all of those things

just really to to to to go to segue into your other piece.

Right? All of those pieces really combine

to set us apart as uniquely qualified to make things

happen. Yes. You like how I did that? Yes. Right? We are uniquely

qualified, right, to make things happen. What I mean by that is we're taking

ideas, like, in reality. Right? This, like, ambiguous, like, nebulous

stuff. Turn it into reality, turn it into an action

plan, and then attack it with gusto. Yes?

So if you are if you're looking, right, for that, like, maybe

you've got, like, A99 million thing, like, to do list don't

know which way is up and you don't know what to tackle on a Tuesday,

come join us over in Gryffindor, check out the make it happen method,

WWW dot coach coach jenny dot com.

Coach jenny dot com, it's there, and you can start making

all of your things sorry. So I got sidetracked. You can start making

right? Make everything happen this week, every single week after that. I

was so excited. I was watching Annie's face, and then I got sidetracked. So I

was like, there's just so much love coming from over there that I just, like,

I felt the love through the and then I was like, oh my gosh. This

is amazing. And I lost my train of thought. And coach Jennie folks,

coach Jennie dot com is JENNIE. Yes.

Thank you, Annie. Don't you put a y in it? No.

No. No y? No. Although there's a y in Gryffindor.

There is. There's no wine in Cochinie. Yes? There's no wine in Cochinie

but there is a wine in Gryffindor. Meredith,

rally your troops to go and get that QR code for us.

Let's go. Gryffindor, come on. We gotta get out there in the world. We gotta

make it happen. If our house is all about making things happen, we

gotta make things happen for trans kids, y'all. Let's go. Okay. We

gotta make it happen for them too. Okay? Not just for us. Get in

there, click that QR code. Right? We gotta have a vote for Gryffindor.

That's 1 thing. But most importantly, which is why we're all here today.

Right? Click that QR code, and please, please, please try to make

safe and healthy things happen, right, for for those that

don't have the resources to do so themselves.

That was beautiful. Give us a little lion growl, please.

I didn't I didn't practice my brow, but, you know, we got it. It's okay.

It was wonderful. Okay. I go now. To the brilliant and the

graining Caitlin. Penny, Caitlin -- Hello.

-- why don't you rally your troops and promote

yourself in the most Ravenclaw way possible. Alright. So I'm

Caitlin Penny. I'm a brand expert. I copy through creative. And

being a brand pert means that I like to have intellectual

discussions because I don't do anything

without completely interviewing you and figuring out every part of you that

is weird. So with that being said, you have to highlight

your uniqueness as a business or you can't stand out to the crowd.

I like to create you and help you become a market of 1

instead of a market of none by using creativity and innovation

within your brand. So, ultimately, we create a sense of community.

And with that community, we donate to things like TLC

because you're weird, you're unique, we love you, so Go

donate. Go Ravenclaw. That was did you

see how she promoted herself? I mean, that that

was true Ravenclaw brilliance right there. It was like

succinct, clear, emotive,

distinct and effective.

God, I love how all of us are just showing our houses this full time.

It's hilarious. Wonderful. Alright, Iris. We we need a

we need that puff puff energy now So rally your

pups and promote yourself. Get them into that quiz and into the

challenge to face their websites. Okay. So first

off, You know, I run Gas Stove

Creative. We are all in 1 marketing solution. So even

in our name, we are all inclusive. We

You know, I'm just saying. Any type of marketing

need that you have, we can provide for you.

And if we can't provide it, we have the resources for you to get

them as well. So we believe in collaboration.

But I think that really our biggest thing right now

is the quiz. Is your website effective dot com?

But but the the quiz really shows you is your web website effective

because, you know, if it's not optimized, then

Google's not going to look at it. And it's not even about SEO at this

point. It's about website optimization. So the Google actually wants to look at

your website. So you want to be ADA compliant.

You want to be we

choose functionality over design. Because people need

to have the flow of the site. They need to be able to understand your

site when they come to it instead of going, what? What those were?

You know, we pretty much lay everything out nice and smoothly.

Anybody can get around any site. And the same thing

with all of our business. We are we work with

all service based in all service based

businesses and we are all inclusive like you should be, and that's

why you need to scan that code to give love

to TLC because these kids need to

know that, you know, they're loved and that we

accept them, and they they need the same place to go.

So It's gorgeous. I feel

like I want dessert. But, you know. It that's okay. Got it.

Hope not sure. Yeah. Make us a make

yeah. 00I forgot. Caitlyn, the sigil of

Ravenclaw is actually an evil. Don't ask me why, could you make us a nice

little eagle call?

I don't even know how to do it. 4 points. Like, you

know, I got off easy with the lion. Girl, that was a bit right.

That's good. You know what I mean? And And

Iris, your your schedule

is is a badger. Would you like to make us a little

badger shitter trip for us? Honey,

if I had to give a shit. Yay. Yay. Yay. Yay.

Okay. I was wondering how are you gonna do that? I was like, that's clearly

the heart of the heart of 1. Okay.

Let me let me know. I'll bring it on hold.

Let's see. How do I wanna do this? Well, first and foremost,

Chilajitamid to Quit is your podcast that you should be

listening to every single week if you enjoy this

weird combo of business strategy and top

culture. And if you've seen yourself related in this and wanna do

something stricter in the on LinkedIn, that's where I do all of

my casting. So you 2 can get roped into something

ridiculous like this. I do, before I give my final piece, want to

thank so much women that are both my dear friends

and my collaborators and my work fam and truly

the most talented strategist in their spaces, Caitlin Bennie, merit at the

Stop at Duloc and the Iris Gold Better. Thank you so much for being my

panel today. And now Slytherins, whether you're

a a grudging Slytherin or an Owen Slytherin, let me break this down for you.

Ambition is how we get shit done. Maybe it's not bravery.

Maybe we're not the bravest, but we are the most

conniving, and we are gonna use that dedication,

that wild, and ethics. To

create surprise because people don't see that coming in ambitious

people. They don't expect generosity out of the highly ambitious They don't

expect transparency out of the highly ambitious. That's what we're gonna

give them, and we're also gonna show that we can be just as generous

as any other house. If you don't know how to

advocate for yourself in this world and feel great about it,

My aptly green book that I did not make

green on purpose, the coach you would not sell is available

at sellcoach sell dot com use the code Slytherin

or whatever the code you want, and you'll get a copy of this book, which

will help you set your selling straight so you can flourish. And, yes, the

podcast new episode every single Thursday, but

very, very much. I know I've made light of it in the past,

and I certainly haven't made light of my deep seated New Hatred JK Rowling

in the past, but let me tell you this. Slytherin is known as the House

of Disclusion. Slytherin is known as the House of Hatred.

We all deserve better. Number 1, Hogwarts doesn't deserve to have a house of

hatred. It's a magical special place where we all get to collaborate and

grow. So I am imploring all of us.

JK did not end

all of our joy when she decided to shit her own bed.

Okay? There is an amazing, amazing open letter

written by his Royal Highness Samuel Radcliffe for the Trevor project.

Explaining how we could separate Harry Potter fandom from

JK, but I don't want you to have to celebrate your

business from your ethics ever. So if you're willing to put some

of your money where your ethics are, then get up here in this

corner with this QR code and donate to the transgender law

center. It's right there and it will show the world

that you're not just in this for yourself, that you care about other people,

and you care about what bravery, wisdom, inclusion,

and ambition when couples can create. And we can all

tear down the heat who shall not be named of our own

businesses, which I think for all of us is unemployment and the life of

the film. So don't let that happen to you. I'm

Annie P. Ruggles with me. I almost said as always, but with me in

spirit as always and with me for the last 45 minutes, Meredith them

with that. Meredith was having to lock the brain Gryffindor,

Iris Goldfeder, the loving, loving, helpful,

and our brilliant genius Katelyn Penny. I'm

Annie. They're them. You're you. Please go out there and donate. Don't

forget to let us know. Where what house you're representing when you donate,

and we'll call the winner at the end of pride month. Bye y'all.

Bye. Oh, I didn't his. His.