Marketing Episodes

Where does persuasion stop and manipulation begin? How can your community prosper without turning into a cult-like monster? And does your content have to be laugh-out-loud entertaining? We'll answer these questions and more i...

Do I really have to make reels - and if so, do they have to be so performative and goofy? How frequently do I really need to reach out to my mailing list - and how often am I allowed to be "salesy" before they unsubscribe? Wi...

A doctor doesn't normally thank you passionately and profusely for letting them treat your aches and pains. They know you're there to solve a problem: they advise you or perform a procudure, you pay them, 'nuff said. But, as ...

An online course has limitless possibilities. Where should you start? What should you promise? How many problems should you solve? And how the heck do you make sure your buyers actually use your product? If you've been debati...

By trying to speak to everyone, we actually speak to no one. Kinda like high school, huh? When we tried to fit in with everybody, we wound up sitting alone. This week Annie P. is joined by copywriting and funnel genius, Brean...

Do you lie awake and drive yourself crazy wondering what to do about your email list? Whether you pelt your audience with too much information, forget to message them at all, or are completely baffled by your open rates - thi...

What role does intuition play in your business? Whether you believe that your inner voice comes from God or from your lived experience, there are certain problems you just have to feel your way through. You may not identify a...

If you are timid about putting yourself out there, this is a must-listen! So many small business owners crave and fear publicity simultaneously. Does getting some well-deserved attention have to be so overwhelming? Heck no! T...

There are approximately 9 billion things to consider when you put your message out into the world. What the heck should you say? Which words should you use? Which persona should you play? Does everything have to be so dang dr...

What makes your business truly magical? How can you grab and keep the rapt attention of your prospects? And is it manipulative to do so? This week, Annie P. is joined by mentalist, speaker, and "the greatest thought-leader of...

Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behi...

What comes first - a polished, magnetic message or the perfect platform? What really matters when it comes to visibility - is it truly all about your eyeliner or backdrop? How can a camera-shy business owner make a lasting im...

How are you showing up in your business? How about online? Is your brand a true representation of your brilliance? Are you amplifying the best parts of your message with confidence and charm? If not, why not? This week, Annie...

Who do your prospects and clients need you to be? What approach, tone, or style will most attract them? And what if you remove the visual aspects from your brand - relying solely on your voice to make your mark? This week, An...

What the heck is a brand anyway? How do you know yours is sending the right message out into the world? Too many small businesses struggle with finding the perfect fit - where cleverness, color, cohesion, and clarity combine....

Your competitors are loud - how can you hope to be heard above their noise? The tried and true strategy of Public Relations may be your secret weapon as more media attention shifts to small ventures than ever before. This wee...

Video marketing outperforms other methods time and time again - and yet, many small business owners remain camera shy. Why and at what cost? This week, Annie P. sits down with digital marketer extraordinaire Nick Bonitatibus ...

There are approximately 9 billion pieces of content about starting a small business - but sustaining that business? Not so much. What does it take to find your footing in your market, and how can you stay put once you reach t...

We hear so much about authenticity, transparency, and the need to stand out. But what does any of that actually mean - and how do you know if you're showing the right sides of yourself? Therapist-turned-coach Diann Wingert si...