July 12, 2021

32: On Copywriting, Listening & It's Always Sunny... (feat. K. Layne …

Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected…

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April 26, 2021

21: On Confidence, Relatability & Lizzo (feat. Dre Valenzuela)

How much of you is too much? We hear about authenticity, transparency, and uniqueness all the dang time. But, what does it really…

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Feb. 22, 2021

12: On Authorship, Encouragement & Doctor Who (feat. Alexandra Uth)

Does the sight of red ink give you flashbacks to Grade School English? Many of us carry that typo-trauma with us into adulthood a…

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Feb. 1, 2021

9: On Writing, Self-Protection & Rose Apothecary (feat. Kelsey Hoff) …

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to co…

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