July 12, 2021

32: On Copywriting, Listening & It's Always Sunny... (feat. K. Layne Crawford)

32: On Copywriting, Listening & It's Always Sunny... (feat. K. Layne Crawford)
Apple Podcasts podcast player badge
Spotify podcast player badge
Stitcher podcast player badge
Google Podcasts podcast player badge
YouTube podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
iHeartRadio podcast player badge

Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what should you say and how should you say it? How can you rise above the noise?

This week, Annie P. is joined by super-genius and neverending well of 90s pop culture knowledge, K. Layne Crawford. Layne's copywriting experience spans from legal to adult entertainment to whiskey to software and beyond, so their knowledge of tone, style, and messaging is unparalleled. Then, Layne and Annie discuss the many businesses of It's Always Sunny... such as Kitten Mittens and Wolf Cola! 

*Parentpreneur advisory: this episode contains colorful language.

Connect with Layne throughtheir websiteandInstagram.

Attorneys and other legal pros, be sure to check out their marketing crash course just for you at 

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether?
Annie P.'s free masterclass is for you.

For full show notes and more visitwww.toolegitimatetoquit.com

Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!