Social Media Episodes

Jan. 17, 2022

55: On Reels, Newsletters & Charmed (feat. Elizabeth Ruth)

Do I really have to make reels - and if so, do they have to be so performative and goofy? How frequently do I really need to reach out to my mailing list - and how often am I allowed …

Episode page
Oct. 20, 2021

44: On Publicity, Reciprocity & Glee (feat. Jill Lublin)

If you are timid about putting yourself out there, this is a must-listen! So many small business owners crave and fear publicity simultaneously. Does getting some well-deserved attention have to be so overwhelming? Heck no! T...

Episode page
June 1, 2021

26: On Instincts, Advice & Coming to America (feat. Keshia Butler-Tho…

To be a small business owner is to be bombarded with constant advice: well-intentioned on-looker feedback, super expensive pay-by-the-hour expertise, emails from opinionated internet strangers, you know how it goes. What migh...

Episode page
Jan. 4, 2021

5: On Video Marketing, Fear & Green Lantern (feat. Nick Bonitatibus)

Video marketing outperforms other methods time and time again - and yet, many small business owners remain camera shy. Why and at what cost? This week, Annie P. sits down with digital marketer extraordinaire Nick Bonitatibus ...

Episode page
Dec. 21, 2020

3: On Persistence, Talent & Dave Matthews Band (feat. Bryce Conlan)

There are approximately 9 billion pieces of content about starting a small business - but sustaining that business? Not so much. What does it take to find your footing in your market, and how can you stay put once you …

Episode page