66: On Authenticity, Brand Identity & Inventing Anna (feat. Ari Krzyzek)

Anna Delvey - branding or fraud? Case study or criminal case? Where does a compelling brand story end and a lie begin? And how can we - regardless of our background - build something bigger than ourselves, inspire others to join in our vision, and provide complex, emotion-rich, consistent experiences?

This week, Annie P. is joined by branding supernova Ari Krzyzek. Together, they unpack the critical components of a thriving online presence, the "which comes first - the message or the brand?" quandary, and how to seduce hearts and win minds without sacrificing your values. Then, Ari and Annie shift their focus to the enigmatic (and dare we say brilliant) Anna Delvey/Sorokin, her particular brand of genius, and how it was ultimately misused on the path to making ADF a reality. By her own admission, Anna Delvey is a f*cking legend, and by this episode's end, you'll be well on your way, too.

*Parentpreneur advisory: this episode contains colorful language.